With its August 2024 core update, Google hopes to provide smaller independent publishers the same treatment as well-known websites that top the search engine results pages. This upgrade is the latest in a line of algorithmic changes meant to improve the quality and relevance of search results.

Important modifications to Google’s search algorithm, known as “core updates,” have an impact on a page’s position in search engine results pages (SERPs). The primary goal of these enhancements is to give priority to data that better answers user queries and is more informative and helpful.

Naturally, they also included the now-familiar warning to concentrate on producing high-value content rather than content that is solely intended to rank in search engine results pages.

This should come as no surprise as Google’s search algorithm places a strong emphasis on useful material.