Facebook content can be promoted on Facebook using both Facebook advertisements and post boosters, but they have different uses and offer varying degrees of flexibility and control.

1. Enhancing Posts on Facebook
What It Is: Boosting a post allows you to reach a wider audience by taking an already-published post from your Facebook Page. It’s a streamlined version of Facebook marketing.

Easy to Use: Extremely straightforward and intuitive. A post can be enhanced with a few clicks.

Personalization: Few choices. Although there are no possibilities for advanced targeting or customisation, you may select your target demographic, budget, and length.

Goal: Usually used to expand the audience for previously posted content or to increase engagement (likes, comments, and shares).

Placement: The boosted post is primarily displayed in the Facebook News Feed, but it is also available for display on Instagram and the Audience Network.

Targeting: Less complicated than full Facebook advertisements, but still includes basic parameters like area, age, and hobbies.

2. Facebook Ads What They Are: Designed in Facebook’s Ads Manager, Facebook Ads provide a more extensive and adaptable advertising platform. A range of ad formats, including as video and carousel advertisements, can be made and customized to meet certain business objectives.

Ease of Use: Offers comprehensive control over ad campaigns, but is more difficult and requires knowledge of Facebook Ads Manager.

Personalization: A multitude of choices. Numerous goals (such as lead generation and conversions), precise targeting choices, and sophisticated bidding techniques are available for selection.

Goal: May be utilized to achieve a number of objectives, including increasing app downloads, generating leads, increasing website traffic, and producing sales.
Placement: You have complete control over where your ads appear across Facebook, Instagram, Messenger, and the Audience Network.

Targeting: Detailed demographic and behavioral targeting, custom audiences, lookalike audiences, and other advanced targeting options are available.

Control & Complexity: For those seeking a basic method of content promotion, boosting a post is faster and easier. Facebook Ads are better suited for more focused company goals because they provide greater control and personalization.Boosting is mostly used for engagement, although Facebook Ads can be customized to achieve a wider range of objectives, such as leads, sales, and app installs.

Targeting: Compared to post boosts, Facebook ads offer more advanced targeting possibilities

Budget: Although you may set a budget for either, Facebook Ads offer you greater control over it thanks to bid methods and daily and lifetime budgets.

To sum up, Facebook Ads offer a more comprehensive and adaptable advertising solution with more control and customization choices, while post boosting is a simple and fast approach to increase visibility for material you’ve previously published.